The Men Behind Jurmo Watches: Customization at an Affordable Price

Introduction

The founders of Jurmo Watches, Martin Kalland and Kim von Gerich, have identified two types of clients: those who know exactly what they want, and those who need guidance. Founded in 2017, the Finnish brand specializes in customizable mechanical timepieces, offering customers the opportunity to make decisions in the customization process.

Affordability and Customization

While many watchmakers outsource customization and charge high fees, Jurmo Watches aims to provide more affordable options. With prices ranging from a few thousand euros, the brand offers a wide range of customization possibilities for those who have a clear vision. For customers who need assistance, Jurmo Watches narrows down the options to a few choices.

The Customization Process

Most customizations at Jurmo Watches involve small alterations to one of their four models, such as changing the shape of the hands or the color of the dial. However, the brand is also capable of making more significant modifications to meet individual preferences. The goal is to create watches that hold personal meaning for each customer.

In-House Production

Jurmo Watches produces most of its parts in-house, combining manual tools with high-tech machinery. Apart from movements, which are sourced from Swiss supplier ETA, the brand manufactures components such as sapphire crystals, gaskets, springs, rubies, and straps or metal bracelets. The brand sells approximately 120 watches annually, half of which are customized.

Expansion and Collaboration

By expanding its production capacity through the acquisition of computerized numerical control (C.N.C.) machines, Jurmo Watches aims to triple its parts production capacity. Additionally, the brand executes customizations for other watch brands and outsources requests that cannot be fulfilled in-house. Collaboration and support are essential values for Jurmo Watches.

Client Testimonials

Customers who have experienced the customization process with Jurmo Watches have expressed their satisfaction. One customer requested the replacement of the automatic winding mechanism in his timepiece with a manual wind system, resulting in a thinner watch that better suited his wrist. Another customer had a blood-red textured dial customized to symbolize his Christian faith and the challenges of his chronic illness. Jurmo Watches also arranged for increased durability by subjecting the watch case to ice hardening, ensuring longevity.

Commitment and Originality

Jurmo Watches is committed to avoiding imitation of others’ work or copyright infringement. The brand takes a cautious approach and does not produce designs that resemble existing creations or incorporate logos without permission. The founders emphasize their focus on creating unique and personalized pieces for their customers.

A Unique Journey

Jurmo Watches has its roots in Martin Kalland’s quest for a watchmaker who could create a dial depicting Jurmo, an island of significance to his family. Frustrated by the lack of options, Kalland took matters into his own hands and successfully created a customized dial. This experience led Kalland and von Gerich to establish Jurmo Watches, initially considering dial modification before transitioning to customization.

Industry Recognition

Despite initial doubts, Jurmo Watches has gained recognition in the industry. Their commitment to custom watchmaking at an affordable price has impressed observers. By providing consumers with personalized timepieces, Jurmo Watches offers an alternative to larger, more established brands.

Overall, Jurmo Watches provides a unique approach to watch customization, offering both customization expertise and affordability. Through their in-house production capabilities and commitment to customer satisfaction, the brand continues to redefine the boundaries of customization in the watch industry.